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Contact created and tag added

Start a workflow when a chat, text or booking creates a CRM contact, when you add one, or when you tag one, with every field of that contact.

What this does

Small Business Chatbot has two contact triggers. Each starts a run in every published workflow that uses it.

Labels in the app
Contact created, Contact tag added
Fires
When a chat, text or booking creates a CRM contact, when you add a contact, or when you add a tag to a contact in the app
Carries
The contact, as {{trigger.contact.…}}, plus the tag on Contact tag added
Settings
Tag to watch on Contact tag added. Contact created has none.

When they fire

Contact created fires once for each new contact:

  • When a website chat, a text conversation or a booking creates a contact. That needs Passive CRM sync and Save contacts on for that channel under CRM › Contacts › Settings. A chat also needs a phone number or email from the visitor.
  • When you click New contact in CRM › Contacts and save it.

Contacts saved from answered calls and email replies, and contacts under Needs review, don't fire it. For callers, start the workflow with Call ended. A new contact whose phone or email matches an existing contact updates that contact instead.

Contact tag added fires once for each tag added to an existing contact:

  • When you edit a contact's tags in CRM › Contacts and save.
  • When you select contacts and click Add tag. Each selected contact starts its own run. This is how to start a workflow for contacts you pick, imported ones included.

Contacts and tags from a CSV import, and changes a workflow step makes, fire neither trigger. To tag a new contact and start a Contact tag added workflow, save the contact first, then add the tag.

Tag to watch

On Contact tag added only. Type the tag the workflow waits for, such as booked. Capitals and spaces at either end are ignored. "Leave blank to start on any newly added contact tag."

The Contact tag added trigger watching the tag spring-tune-up
Workflows › Editor, October 2026
Careful

With Tag to watch blank, every tag you add starts the workflow, and adding two tags at once starts it twice.

What they carry

Variable Type What it holds
trigger.tag text The tag that was added. Contact tag added only.
trigger.event_name text contact_created or contact_tag_added. Also in trigger.event_type and trigger.event.name.
trigger.event_source text Where the change came from, such as crm_contact_add_tag or chat_widget_passive_sync. Also in trigger.event.source.
trigger.event.occurred_at_iso date and time When it happened, in UTC
trigger.public_config_id id Your account's id. Also in trigger.workspace.public_config_id.
trigger.contact.* object The contact, with the fields below

Contact fields

Every trigger that carries a contact uses these names. A field is empty when the contact has no value for it.

Variable Type What it holds
trigger.contact.contact_id id The contact's id in your CRM
trigger.contact.first_name text First name
trigger.contact.last_name text Last name
trigger.contact.full_name text Full name
trigger.contact.email text Email
trigger.contact.phone text Phone number
trigger.contact.website text Website
trigger.contact.linkedin_url text LinkedIn address
trigger.contact.business_name text The contact's business
trigger.contact.status text The status's stored value, such as open or booked
trigger.contact.tags list All the contact's tags
trigger.contact.custom_fields.* object Your custom fields, by name
trigger.contact.source text Where the contact first came from
trigger.contact.created_at, updated_at, last_activity_at date and time When the contact was created, last changed and last active

Example

A Contact tag added run:

trigger
{
  "event_name": "contact_tag_added",
  "event_source": "crm_contact_add_tag",
  "tag": "spring-tune-up",
  "contact": {
    "contact_id": "c_3317",
    "first_name": "Lee",
    "phone": "+14165550177",
    "email": "[email protected]",
    "tags": ["past-customer", "spring-tune-up"]
  }
}

Used in

  • Contacts: add tags and contacts in the CRM.
  • Triggers: how to pick a trigger.
  • CRM steps: update the contact from the workflow.

Next steps