Mailgun is the default email-sending engine inside Small Business Chatbot. You don't need a separate Mailgun account — we provision your sending domain on Mailgun automatically when you connect it in the dashboard. From that point on, every workflow email and every AI follow-up sequence goes out through Mailgun, signed and authenticated as your own domain.
Setup is a one-time DNS publication: enter the subdomain you want to send from, copy the four records we generate, paste them into your DNS host, and click Verify. Once verified, outbound email starts delivering immediately.
Popular workflow recipes
When this happens → do thatTriggers & Actions
4 triggers · 4 actionsInbound replies route back to our unified inbox and halt the active follow-up sequence.
Hard bounce marks the contact invalid and can switch follow-ups to SMS.
Engagement signals — use them to escalate or de-escalate follow-up cadence.
Suppress the contact from all future sends automatically.
From [email protected] with SPF + DKIM signed by Mailgun.
Drip sequences up to 14+ days with merge fields.
Appointment reminders, quote recaps, review requests.
Per-send telemetry feeds the unified inbox.
How to connect Mailgun
~10 minutes- Only SPF and DKIM are strictly required to start sending. MX and tracking CNAME are optional — but skipping MX means replies don't route back to us (so AI follow-up sequences won't auto-pause on reply), and skipping the tracking CNAME means no open/click data.
- Mailgun has separate US and EU infrastructure. We pick the right region for you automatically — if you're switching from a previous Mailgun account, double-check the region matches.