Streak lives inside Gmail, and its API is a clean key-authenticated REST surface. We push new chat and voice captures into the Streak pipeline of your choice as Boxes, with the conversation summary logged as a comment.
Streak webhooks fire on box, stage, and field changes, which we hook into to drive AI follow-up campaigns — perfect for businesses that already live in Gmail.
Popular workflow recipes
When this happens → do thatWhen
Chat captures inbound interest
Then
Create Streak Box in 'New' stage with summary comment
When
Streak Box moves to 'Quote Sent'
Then
AI follow-up email via Mailgun-routed Gmail thread
When
Streak Box Won
Then
Trigger AI review request email at day 5
Triggers & Actions
3 triggers · 4 actions
Triggers
From Streak
events that fire workflows
Box created
New Box in any Streak pipeline.
Stage change
Box moves between pipeline stages.
Field updated
Any text, dropdown, date, or currency field changes.
Actions
Into Streak
what we do in the connected app
Create Streak Box
In any pipeline with stage and custom fields.
Update Box fields
Map standard and custom column types both directions.
Add comment
Log the conversation summary as a Box comment.
Move stages
Programmatic stage updates as AI books or qualifies.
How to connect Streak
~10 minutes1
In Streak's Gmail sidebar, click the gear icon → API → generate / copy your API key (or open streak.com/api directly).
2
Open Workflows → Integrations → Streak in the dashboard and paste the key.
3
Pick the pipeline and stage new chat-sourced boxes should land in. Streak has no fixed CRM schema — your pipeline + field keys define the object model, so we'll read the schema once when you connect.
4
Optional (Pro+ plan or Enterprise only): in Streak, open the pipeline → Settings → Automations → outbound webhook step. Point it at the inbound URL we provide.
5
Send a test chat and confirm the box appears in Streak with the conversation summary.
Good to know
- Webhooks require Streak's Pro+ or Enterprise plan. Free and Solo plans cannot create them — those customers run on polling instead.
- There's a cap of 16 webhook endpoints per Streak account.
- Streak's object model is 'boxes inside pipelines' — what counts as a Lead, Deal, or Contact depends entirely on how the pipeline is set up in your account.