Bitrix24 uses a webhook-based REST API. You generate an inbound webhook URL inside Bitrix24, paste it into our dashboard, and that URL becomes our write endpoint for Leads, Deals, Contacts, Companies, Tasks, and Activities.
In the other direction, Bitrix24's outbound webhooks fire on any CRM event, and you can point those at our inbound URL to drive AI follow-up campaigns.
Popular workflow recipes
When this happens → do thatTriggers & Actions
4 triggers · 4 actionsA Contact, Lead, or Deal is created in Bitrix24 from any source (chat, web form, manual entry).
A Bitrix24 Deal or Lead moves between stages or has its status updated.
Any Bitrix24 property or custom field changes value — use it as a trigger for AI follow-ups.
A Bitrix24 record is reassigned to a different sales rep or team.
Via Bitrix24's inbound webhook REST API.
Schedule follow-up work tied to the record.
Map standard and custom field values.
Attach the conversation summary to the contact timeline.
How to connect Bitrix24
~10 minutes- Bitrix24's terminology is reversed from most vendors: 'incoming webhook' = push INTO Bitrix; 'outgoing webhook' = events Bitrix sends to us.
- ONCRMLEADADD and ONCRMLEADUPDATE events only fire in Bitrix24's Classic CRM mode. Simple CRM mode emits a different (smaller) event set — check which mode your account is in before relying on lead-level triggers.