Contact and action
We look for visible phone contact, tap-to-call links, contact paths, and clear actions such as requesting a quote or booking.
Free Small Business Website Lead Grader
See how clearly your website helps visitors call, request a quote, book, or start a conversation, with a practical 100-point score.
Your score and what to fix first will appear here.
Reviewing a small set of public pages…
0/100
Eight practical parts of the lead experience
Capture and response
We detect forms, scheduling links, text links, and common chat-widget markers without submitting anything.
Trust and clarity
We look for signs of trust such as testimonials, credentials, about information, service navigation, and basic page details.
Website lead grader FAQs
Is this a technical SEO or Lighthouse audit?
No. The score looks at what helps visitors become leads on your public pages. It includes a few basic technical checks, but it does not measure layout, tap-target size, Core Web Vitals, or full accessibility.
How many pages are reviewed?
The homepage plus up to four same-site pages whose links suggest contact, services, about, booking, scheduling, quote, or estimate content.
Why might the grader miss something?
Some content only appears after scripts run, sits behind clicks, loads inside third-party frames, or uses wording we do not recognize. That is why findings say “we couldn’t find” instead of “you don’t have.”
Is the submitted URL stored?
No. We fetch the URL to run your report and do not save it as a lead or a public results page.