Skip to the free tool

Free Local SEO Audit for Small Businesses

Check your website's local signals and work through a simple Google Business Profile checklist, then see exactly what to fix first.

Business and location

We review a few public pages of your website, then score profile items from your answers below.

Google Business Profile self-check

Answer from what your profile shows today. “Not sure” is a fine answer.

Is the primary category current and specific?
Are the phone and website current?
Are regular and special hours current?
Are important services listed?
Are there recent, accurate photos?

Your local visibility score and what to fix first will appear here.

What this local audit actually checks

Website local signals

Business and city wording, service navigation, contact paths, LocalBusiness structured data, HTTPS, titles, and descriptions.

Profile completeness

Your answers cover the category, contact details, hours, services, and photos on your profile today.

What it does not claim

The audit does not make up rankings, ratings, review counts, or categories, and it does not claim to see data it cannot access.

Local SEO audit FAQs

Does this audit know my Google rankings?

No. It does not scrape or invent rankings. The score covers public website signals plus Google Business Profile items you confirm yourself.

Why is there a profile checklist?

We cannot see inside your Google Business Profile. Answering Yes, No, or Not sure yourself is more honest and useful than pretending we pulled fields we cannot see.

What does the website crawl inspect?

Your homepage and up to four pages on your site that look related to contact, services, about, booking, quote, or estimate content.

Is a high score a ranking guarantee?

No. Local visibility depends on competition, location, relevance, and quality. Use the score as a to-do list, not a ranking prediction.