An AI chatbot for your website that turns chats into bookings
Sarah is a chatbot for website visitors: she answers from your own pages, asks what she needs to know, and books them into your calendar before the chat ends.
Free personalized preview. No signup required.
Small businesses using Sarah
Conversations that end on your calendar
An AI chatbot for website visitors should do more than answer. Sarah answers from what your website says, asks what your team would ask, and books the visit.
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Your services, prices, hours and service area, in your own words.
Sarah reads your site when you sign up and answers in your own words. Write your own questions and answers for anything the site doesn’t cover, and re-scan it when it changes.
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The questions your team would ask, before anything is booked.
Tell her what to ask in plain words: rooms, pets, the address. She saves the visitor’s name, phone and email on the conversation and on their contact in your CRM.
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Visitors pick a time without leaving the chat.
Sarah offers open times from your connected calendar and books the one they choose. If plans change, she moves or cancels the booking in the same chat.
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A summary in your inbox when each chat ends.
You see what they asked and what was booked. A chat ending can also start a follow-up workflow that texts from your business number, once you switch outbound texting on.
What is an AI chatbot for a website?
A website chatbot is a chat window on a business’s site that answers visitors’ questions in real time, day and night, without anyone on the team typing the replies.
Sarah is the website chatbot from Small Business Chatbot. She answers from your own pages, books visitors into your connected calendar, and emails you a summary of every chat.
Also called website chat widget, AI chat widget, chat box, business chatbot. Not the same as live chat, where someone on your team types every reply.
See also AI receptionist AI follow-ups
Owners who put Sarah on their website
Small Business Chatbot has been by far the easiest website chat to set up, implement, and manage. Most importantly, it performs well and adds another tool online to convert traffic into sales.
Having the chatbot on our website means customers can engage with us around the clock, and we were genuinely surprised by how much opportunity was coming in after hours.
We used to worry about losing customers because we weren’t responding fast enough. Now I can relax knowing that prospects will be responded to instantly and delivered to my inbox.
The chatbot integrates seamlessly into our website, helping us engage customers instantly and ensuring we never miss an opportunity to provide top-shelf service.
I have a really busy schedule, having to work, take care of my family, and do demos for clients. I’m so glad I have this tool, which takes care of all the selling for me while I’m busy.
Since integrating their AI tools, we’ve observed a significant increase in the number of qualified leads closing across all accounts.
Chatbot, live chat or a contact form?
Three ways to put a conversation on your website: an AI chat widget, live chat or a form. What each one does at 9 PM.
| Question | Sarah, AI chatbot | Live chat | Contact form |
|---|---|---|---|
| Replies at 9 PM on a Sunday | Right away | Only if someone on your team is online | When you get to it |
| Answers questions about your business | From your own pages | Your team types each answer | No |
| Books an appointment during the conversation | Into your connected calendar | If your team books it by hand | No |
| Saves name, phone and email | On the contact in your CRM | Depends on the tool | Emails you what they typed |
| Needs someone watching it | No. A summary arrives by email | Yes, whenever it’s on | No, but every reply waits for you |
| Price | $99 a month, phone and texting included | Software plus your team’s time | Free with most website builders |
An AI chatbot for your industry
Sarah learns each business from its own pages, so the chat widget answers what your customers ask.
Add a chatbot to your website in four steps
No scripts to write. Sarah sets herself up from the pages you already have, and goes on any website that lets you add a line of code.
- 1Your website
Paste your website
Sarah reads your pages and sets herself up from them.
- 2Your calendar
Connect your calendar
She offers your open times and books into it.
- 3Your look
Make her yours
Your color, her name and photo, and the greeting visitors see.
- 4Your site
Add one line of code
Or install the WordPress plugin. Someone else runs your site? Email them the code from the app.
Works on WordPress, with the Small Business Chatbot plugin, and any other website that lets you add one line of code.
AI chatbot pricing
One plan with the website chat, the phone, texting and the CRM.
Self Serve
Every tool. You set it up. Try the chat free for 7 days.
Billed monthly. Cancel any time.
- Sarah on your website, booking into your calendar, 100 conversations a month
- Sarah on the phone: answers, messages, transfers and summaries, 100 answered calls a month
- Texting and follow-ups, 100 a month
- The CRM and workflows, with every conversation in one place
- Trained on up to 100 pages of your website
Managed
Set up and run for you.
Billed monthly. Cancel any time.
- Everything in Self Serve, set up for you
- 300 conversations, 500 answered calls and 500 follow-ups a month
- Trained on up to 3,000 pages of your website
- A dedicated account manager
Frequently asked questions
How do I add a chatbot to my website?
Paste your website and Sarah sets herself up from your pages. Then add one line of code to your site, or install the WordPress plugin. If someone else runs your site, email them the code from the app.
How long does it take to set up?
About 60 seconds for Sarah to read your website and set herself up. Then add one line of code to your site, or install the WordPress plugin, and connect your calendar so she can book.
Do I need to know how to code?
No. Paste your website, then add one line of code where your site lets you, or install the WordPress plugin. If someone else runs your site, email them the code from the app.
Does it work with WordPress, Shopify, Wix or Squarespace?
On WordPress, install the Small Business Chatbot plugin. Everywhere else, Sarah goes on with one line of code, so any site that lets you add code to its pages can run her.
How much does an AI chatbot for a website cost?
Sarah is $99 a month on Self Serve, or $79 a month billed annually, and that includes the phone, texting and the CRM too. Managed is $249 a month, or $200 billed annually, set up and run for you. You can try the website chat free for 7 days.
Is there a free website chatbot?
Not a free plan. The 7-day free trial covers the website chat with no credit card. After that, Self Serve is $99 a month, or $79 a month billed annually, with the phone, texting and the CRM included.
Can the chatbot book appointments?
Yes. Sarah offers open times from your connected calendar and books the one the visitor picks, without them leaving the chat. If plans change, she moves or cancels the booking in the same chat.
What does the chatbot answer from?
Your website, which Sarah reads when you sign up, plus any questions and answers you write yourself. Re-scan your site from the app when it changes.
Can I tell it what to ask visitors?
Yes. Write her goals, her rules and the steps a conversation should follow in plain words, like “ask how many bedrooms before you offer times.”
Is it live chat?
No. Sarah answers every message herself, so nobody on your team has to watch the website. You get a summary by email when each chat ends.
Where do I see the conversations?
Every chat is saved in your account’s conversation history, with the visitor’s name, phone and email on their contact. You also get a summary email when each chat ends.
Can I change how the chat widget looks?
Yes. Set your color, your assistant’s name and photo, and the greeting visitors see. You can also pick an intro video for the closed launcher, or switch the greeting bubble off.
Does it work on phones?
Yes. On phones the chat opens full screen. On a computer it opens as a panel in the corner of your site.
Do returning visitors see their earlier chat?
Yes, in the same browser for 30 days. Their earlier conversations show above the new one, so they don’t have to start over.
Can visitors send photos?
If you turn photo uploads on. Photos come with your summary email. Sarah doesn’t look at them, so she tells the visitor someone from your team will.
Put Sarah on your website tonight.
See her answer and book on your own website. No signup required.