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AI answering service for real estate agents

Sarah answers your phone and website chat 24/7 while you’re at a showing or a closing. She asks buyers and sellers what you’d ask, and books the showing or the listing consultation from your calendar.

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Example: at 6:50 PM Ethan calls Harbor & Main Realty from the sign outside 18 Willow Court. Sarah asks whether he is working with an agent and whether he is pre-approved, takes his name and number, and books Nadia’s showing for the next evening at 6:00 PM after reading the booking back. A confirmation text follows; Ethan replies Y, asks about parking, and Sarah answers him by text from the listing’s notes.
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How the AI answering service turns a seller’s call into a listing appointment

  1. Address, beds and baths, timeline, listed or not.

    Sarah asks what you’d ask a seller on a first call: the address, the size, whether the home is listed with anyone and when they want it on the market. For a buyer it’s the property, an agent already, and pre-approval.

  2. Sarah offers the consultation times you keep open, confirms the date, time and address with the seller, and the visit is on your calendar before they hang up. Showings book the same way.

  3. A text goes out from your number as soon as it’s booked: a recent tax bill, the mortgage balance, HOA details. If they text back a question, Sarah answers from your instructions.

  4. Your summary email lists the home, the visit and the seller’s questions, transcript and recording attached. That automation also opens the contact and the deal in HubSpot.

See Sarah on my site

An AI chatbot for real estate that books from your listing pages

Buyers and renters scroll listings at night. The Sarah on your site is the one on your phone: same questions, same calendar.

  1. 1
    Knows your listings. The homes and rentals on your site, the towns you work and your showing hours, taken from your own pages.
  2. 2
    Asks your questions. Which property, an agent already, pre-approved or not, and when they want to see it.
  3. 3
    Books the viewing. Chosen with the visitor and placed in your connected calendar, address included.
  4. 4
    Confirms it. An email and a text go out with the time, the address and where to meet.
Example: at 8:40 PM Maya is on Harbor & Main Realty’s rentals page and asks the chat whether the two-bedroom on Harbor Street is still available and what the rent is. Sarah answers from the listing and offers Tuesday or Thursday. Maya picks Thursday at 6:00 PM and gives her name, email and mobile; the viewing is booked in the chat, and the brokerage’s booking workflow sends the email and text confirmations.

What is an AI answering service for real estate agents?

  1. An AI answering service for real estate agents is an answering service run by an AI receptionist rather than a call center. It answers an agent’s calls and website chats 24/7, qualifies buyers and sellers, and books the showing or the listing consultation.

  2. Sarah is Small Business Chatbot’s AI answering service for real estate agents. She answers every call and chat, asks whether a buyer has an agent and is pre-approved, takes a seller’s home down, and books showings and listing consultations into your calendar.

Also called Real estate answering service, Answering service for realtors, AI receptionist for real estate agents.

See also AI answering service AI appointment booking

Book the showings that come in after your last one

Buyers call from the curb at dusk and sellers decide at the kitchen table. Sarah fills tomorrow’s calendar while you’re at dinner, and handles the rest the way you’ve written.

Example: one evening at Harbor & Main Realty. A visitor from the Bay Street open house books a second showing for Saturday, a buyer asking for a lockbox code leaves a message for Nadia, a homeowner asking what his house is worth books a Monday consultation from the website chat, and a mortgage broker referring a pre-approved buyer leaves a message. A call selling seller leads is answered but sends no summary email.
  • Buyers get a showing.Sarah checks for an agent and a pre-approval, then books the next time you keep open for that listing. Anyone who asks for you is connected to the number you set.
  • Sellers get a listing consultation.The address, the size and the timeline go on the booking, and your workflow texts what to have ready.
  • Access questions become messages.Lockbox codes, keys and alarm codes stay with you. Sarah takes the message, and you see it in the summary email.
  • Every caller is on file.Name, number, the property they asked about and what they want, on the lead’s record.
  • Lead sellers get filed.Any call that hits your spam keywords is answered, filed, and kept off your summary emails.

What Sarah asks each kind of caller

Every brokerage asks different things. These are the lists an agent might write for Sarah:

  • Buyer calls

    • Which property, and where they saw it
    • Whether they’re working with an agent
    • Pre-approved, and for how much
    • Must-haves and their timeline
    • The best number and time to show

  • Seller calls

    • The address, beds, baths and the home’s age
    • Whether it’s listed with anyone now
    • When they want it on the market
    • Why they’re selling, if they’ll say
    • Whether they’re buying next

  • Showings and open houses

    • The listing and the time they want
    • Who’s coming to the showing
    • Agent-led or lockbox, from your notes
    • Feedback after the showing
    • A second showing, or an offer timeline

  • Renters and tenants

    • Which unit, and the move-in date
    • Pets, parking and who’s moving in
    • Income and credit, if you ask it
    • A viewing time
    • The application steps from your website

The answers come to you in the transcript attached to the summary email, and sit on the caller’s record. Prices and access details come from the notes you give Sarah, never from her own guess.

AI for real estate agents that runs the front desk from the car

A virtual receptionist for realtors: Sarah schedules showings and consultations, keeps every lead’s record and follows up the ones who went quiet.

  • Scheduling

    for showings, listing consultations and viewings. Sarah offers the windows you keep for each, drops the caller’s pick into your calendar, address included, and reshuffles it if they text or chat back.

  • Transfers

    to your cell between showings. Sarah has your number; ask for a person and she connects you.

  • A lead record

    Sarah maintains. Calls, chats, texts and showings are filed on it, with the property, the pre-approval and the timeline.

  • Lead follow-up

    until they reply. After a showing, tag the buyer “Showed”: a workflow texts and emails over the days you choose, stops when they answer, and Sarah lines up the next showing.

  • A summary

    after every call and chat: the property, what the caller wants, who they are, the transcript, and the recording if you record calls.

How to set up an AI answering service for your real estate business

Sarah builds her first version from your website in about a minute. After that, teach her your buyer and seller questions.

  1. 1

    Start from your website

    Sarah reads your listings, the towns you work, your bio and your hours, and drafts her greeting and the first answers about buying, selling and renting herself.

  2. 2

    Make Sarah yours

    Brief her the way you’d brief a new assistant: the buyer questions, the seller questions, your showing hours, which listing notes she may read out, and what to say when someone asks what a home is worth. Then pick a voice and dial Sarah from your browser to hear it.

  3. 3

    Add your calendar and your number

    Hook up Google Calendar or Outlook for showings, then forward your line to Sarah during showings, after hours, or all day. Workflows take it from there: confirmations, what to have ready, follow-ups for the buyers who went quiet, and each lead into HubSpot or Zoho CRM.

Free preview built from your website. No signup required.

Example: Harbor & Main Realty, set up from harborandmainrealty.com in about a minute; its instructions, calendar and workflows came next.

Real estate answering service pricing

Self Serve

Every tool. You set it up. Try the chat free for 7 days.

$99/ month

Billed monthly. Cancel any time.

Each month100 answered calls100 conversations100 follow-ups

  • AI phone receptionist that answers, books appointments, takes messages, transfers calls and sends you a summary
  • Website chat that answers from your site and books into your calendar
  • Texting and follow-ups by text, email and AI voice call
  • CRM and workflows, with every conversation in one place
  • Trained on up to 100 pages of your website
Start free trial

Managed

Done for you. Our team sets it up, meets with you and keeps tuning it.

$249/ month

Billed monthly. Cancel any time.

Each month500 answered calls300 conversations500 follow-ups

Everything in Self Serve, plus:

  • A 1:1 implementation call to set Sarah up with you
  • Set up for you: the chat installed, your calls forwarded, her answers and booking configured
  • Weekly meetings with your dedicated account manager
  • Ongoing tuning from your real conversations
  • Follow-up workflows built and published for you
  • Changes within 24 hours and priority support
  • Trained on up to 3,000 pages of your website
Book implementation call

See full pricing breakdown

One buyer who books a showing instead of calling the next agent on the sign is a commission. Self Serve is $99 a month.

Your calendar, HubSpot and Zoho CRM

Showings go into the calendar you already live by, and every lead into the CRM your team works from.

  • Google Calendar and Outlook

    Every showing, viewing and listing consultation Sarah books lands in your calendar as she books it, with the address on the event.

    Direct connection How to connect it

  • HubSpot

    A workflow automation creates the contact and the deal for each buyer or seller, with the property and the call summary in the notes.

    Workflow automation How to connect it

  • Zoho CRM

    Each caller becomes a Zoho lead through a Zap, with the property they asked about and the time they booked.

    Zapier How to connect it

Other CRMs connect through a workflow automation, or through Zapier. The full list of integrations.

How to choose an answering service for your real estate business

You’re hiring whoever picks up while you’re walking a buyer through a kitchen. Compare the candidates.

Candidate

A receptionist on payroll

Monthly cost
$3,000+, plus benefits
Answers
Weekdays, 9 to 5
Sign call, 6:50 PM
Voicemail
Pre-approval question
If they remember it
Showings
Booked while the caller waits
Your listing pages
Unstaffed
Candidate

Sarah, your AI receptionist

Monthly cost
$99, or $79 billed annually
Answers
Around the clock
Sign call, 6:50 PM
Answered, showing booked
Pre-approval question
Asked every time
Showings
Booked on the call
Your listing pages
Same Sarah, books the viewing

The other AI receptionists

Entry plans, from each company’s pricing page on Oct 23, 2026

  1. Sarah

    01
    $99 /mo
    $79 billed annually · 100 answered calls
    • Phone answering100 answered calls
    • Website chat100 conversations
    • TextingReplies and follow-ups
    • CRM
    • Calendar bookingIn the chat and on calls
    Small Business Chatbot

  2. Rosie

    02
    $49 /mo
    250 minutes a month
    • Phone answering250 minutes
    • Website chat
    • TextingBooking links by text
    • CRMNot listed
    • Calendar bookingFrom the $149 plan

  3. Goodcall

    03
    $79 /mo
    100 callers a month, about 150 calls
    • Phone answering100 callers
    • Website chatNot listed
    • TextingNot listed
    • CRMNot listed
    • Calendar bookingA booking agent

  4. My AI Front Desk

    04
    $99 /mo
    $79 billed annually · 200 minutes
    • Phone answering200 minutes
    • Website chat100 conversations
    • Texting400 texts
    • CRM
    • Calendar booking

  5. NextPhone

    05
    $199 /mo
    $166 billed annually · unlimited calls
    • Phone answeringUnlimited calls
    • Website chatNot listed
    • TextingLinks and confirmations
    • CRMFrom the $299 plan
    • Calendar booking

Questions real estate agents ask about an AI answering service

What happens when a buyer calls from the sign outside a listing?

Sarah answers in your name, confirms which property they’re at, asks whether they’re working with an agent and whether they’re pre-approved, and books a showing from your calendar before the buyer walks back to the car.

Can Sarah qualify buyers the way I would?

Yes. Tell Sarah what you ask: an agent already, pre-approval and for how much, must-haves, timeline. She asks in that order, and every answer is in the summary and on the buyer’s record.

Does Sarah book showings and listing consultations?

Yes. Once your calendar is linked and phone booking is on, Sarah offers the showing windows you set, confirms property, date and time, and the showing is in your calendar while you’re still on the call.

What does Sarah say to a seller who asks what their home is worth?

What you’ve written for that question. Most agents have Sarah book the listing consultation and say that the price range comes at the visit, with recent sales in hand. She never makes up a number.

Can Sarah text sellers what to have ready?

Yes. The moment a consultation is booked, a workflow texts the seller from your business number: a recent tax bill, the mortgage balance, HOA details, the questions you want them thinking about. A reply comes to Sarah, who answers from your instructions.

What about renters and tenants calling about a listing?

Sarah answers from the listing you give her, such as the rent, the move-in date and whether pets are allowed, asks the questions you set for applicants, and books the viewing into your calendar.

Can Sarah give out lockbox codes or showing instructions?

Only what you write into her instructions, and only to whom you say. Most agents have Sarah take a message for anything to do with access, and it reaches you in the summary email at once.

I work on a team. Whose calendar does Sarah book into?

The one calendar you connect, which can be the team’s shared showing calendar. Anyone who asks for a person is connected to the single number you choose, such as the agent on floor duty.

What happens when a caller hangs up before the showing is booked?

A “Call ended” workflow looks at the summary. With no showing booked, it texts the buyer from your number, and Sarah carries on by text until it is.

Can Sarah take calls from other agents, lenders and inspectors?

Yes. A buyer’s agent asking about offers, a lender with a pre-approval, an inspector confirming a time: Sarah notes the caller, the property and what they need, with a number, and it is in your summary email before the showing ends.

Does it work with my CRM?

Your calendar is Google Calendar or Outlook, connected directly. A workflow automation opens the contact and the deal in HubSpot; a Zap drops the lead into Zoho CRM. If your CRM has a Zapier app, it connects too.

Does Sarah speak Spanish?

Yes. A Spanish-speaking buyer gets the whole call in Spanish, questions and booking included, and you still get the transcript and summary in full.

Is the chat on my website the same Sarah as the phone?

Yes. One Sarah runs both: the chat on your listing pages and the voice on your line share her instructions and your calendar, so a visitor is asked what a caller is asked, and the viewing lands in the same place.

What happens to lead sellers and robocalls?

They get answered like any other call. Drop their phrases, “exclusive seller leads”, “verify your listing”, into your spam keywords, and your inbox never sees them.

How much does an AI answering service for real estate agents cost?

Self Serve: $99 a month, or $79 a month paid yearly. Managed: $249 a month, or $200 paid yearly, with the setup and the tuning done by our team.

Give Sarah the calls that ring during your showings.

Paste your site and hear Sarah take a call as your brokerage. No signup required.

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