Chances are, you're running a business that requires an estimate, or a quote, or an in-home inspection, or a consultation.

When someone comes to your website, they'll see something like this:


It might seem great to you, and it might get you ranked for SEO, but for your average person, they just won't know where to go once they land. Chances are they have one or two specific questions they need answering before they choose you. Since there's no easy way to get this answer, they bounce and go to one of your competitors.

So what's the solution to all this?

The answer is having people available around the clock to answer questions.

Specifically, there's two things you want to add, a chat widget on the bottom right half of your site and a receptionist that answers the phone. Prospects need a direct line with someone to talk with about their question, and they need that answer immediately.

The traditional options for phone and chat answering services

There was really 2 options in the past you could use:

  1. Your own employees: have your employees staffed and ready to answer the phone, and have a chat widget available with some sort of live chat
  2. Third-party services: you outsource your answering to someone in a different country.

Both have problems. Your own employees work regular hours, but most inquiries happen off-hours. In fact, based on our internal data we get from customers, roughly 80% of inquiries happen during off-hours. And third-party services require training and are not always the most reliable for answering questions.

So then what can you do?

AI employees as ways to capture all of your leads

In the past few years artificial intelligence (AI) has become really smart, and more specifically, capable of being trained to answer like a human would. If this is true, then it solves both of the above problems: you get 24/7, instant availability and much easier training. And AI's solve the complex buying process problem: customers don't need to flip through several pages on your site to get their question answered. They get to exactly what they need, right now.

The optimal way to set these AI agents on your site is just to have a chat widget bottom right and a receptionist phone number that can be called any time. See for instance the bottom right chat widget on the screen. It looks and answers just like a human would. And an AI receptionist could either be forwarded from your number after it rings a few times or you just have your number replaced entirely. Try calling our number here if you want to see how it responds: 646-759-1090.

But then how should you get started?

Human intervention for onboarding is still needed for AI

There are a lot of DIY tools out there. The problem is that if you go that route, you forgo a lot of customization and testing that you need to make your agent feel just right. That's where having an expert in AI build it with you is usually the best way to go. Furthermore, the AI's auto program themselves on your site, but the devil really is in the details. Chances are there are some questions that come up frequently you want to be optimized and some specific Q&A you want to add. Additionally, you can change the tone, personality, and branding of the agents to exactly what you want.

We offer both the technology and expertise to get AI agents converting more customers on your site. Click here to book a demo and we'll prepare customized agents leading up to the call.

Bonus: add AI follow-ups and custom booking

This is where things get really interesting. You can also have AI agents follow up if they didn't convert on things like your chat widget. With our technology, we can have an AI agent field the questions at the start, then have another agent check to see if the conversation was relevant and if a sale was booked, and if there's an opportunity to follow up. If there's an opportunity, we can send them tailored, follow-up AI calls, emails, and texts like the diagram below.

These agents are also crucially equipped with the ability to check your calendar and book prospects in.

Conclusion

For someone who runs a business that has a complex buying process, getting AI on your site is a no-brainer. They have the ability to answer questions in the exact way you want, ensuring potential buyers move to your next step. Keep in mind that while DIY solutions do exist, it's often better to have an expert working with you hand-in-hand to make sure the AI is implemented the way you want.