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An AI receptionist that answers every call, even the ones you can’t

An AI answering service for small business: Sarah answers your business line day and night, books appointments on the call, and emails you a summary after every call.

Free personalized preview. No signup required.

Example: at 9:42 PM a customer calls Northside Heating & Cooling because their furnace quit. Sarah answers in the company’s name, checks the calendar, reads the first opening back and books it while the caller is still on the line. After the call the business’s booking workflow texts the confirmation, its after-call workflow asks how the tech gets to the furnace, which the call didn’t cover, and the customer answers by text.

Small businesses using Sarah

Norman Carpet One Alpha Tech Pet ETOS Consulting Local Roots Landscaping

Everything an AI receptionist should do, on the phone, by text and on your website

  1. Nights, weekends and the calls you can’t get to.

    Sarah, your AI phone receptionist, answers in your company’s name and takes the details, so an urgent call at 11 PM reaches you and your on-call tech. Likely spam calls are flagged. Forward your existing number or take a new local one.

    On your forwarded business number.
  2. Transcript and action items after every call, plus the recording if it’s on.

    Who called, their number, what they wanted, what Sarah told them and what you need to do. Add your team’s addresses so the right person gets it.

    Sent to you and anyone on your team you add.
  3. Turn on transfer and callers who ask for a person reach your phone.

    The call rings your number for up to 30 seconds and shows your business number. With transfer off, the AI voice receptionist takes the message.

    Only when the caller asks for a person.
  4. Straight into your Google or Outlook calendar.

    Sarah checks your calendar, reads the time back and books once the caller says yes. Callers can move or cancel appointments booked with the number they’re calling from. If the calendar doesn’t answer, she offers to text your booking link.

    Only appointments booked with the number they call from.
  5. The same Sarah answers your website chat.

    She answers from your site’s content, captures the lead, and books, reschedules or cancels in your connected calendar.

    Books into your connected calendar.

What does an AI receptionist do?

  1. An AI receptionist answers your business phone, website chat and texts, works out what each person wants, and handles it the way a front desk would.

  2. Sarah is the AI receptionist from Small Business Chatbot. She answers in your company’s name, answers the caller’s questions, books the appointment on the call, takes the message, transfers the call when the caller asks, and emails you the summary. An AI-powered virtual receptionist needs no desk and no phone system.

Also called AI answering service, AI virtual receptionist, automated answering service. Not the same as an automated receptionist or auto-attendant, which only routes callers by keypad.

See also virtual receptionist guide

How the AI answering service handles a call

One qualification call to the AI phone answering service while you’re on a job. The caller hangs up mid-sentence, so Sarah reads the transcript and sends a relevant follow-up over text to close the deal.

Example: at 2:15 PM a homeowner calls Ridgeline Renovations about finishing a basement while the owner is on a job. Sarah answers in the company’s name and asks the size, the timeline and the best email, and the caller hangs up before answering the budget question. The owner’s summary email arrives, then the follow-up workflow’s AI step reads the transcript, sees the budget is missing, and emails and texts the caller in the company’s name. The caller replies by text with an apology and a budget range, which stops the follow-up.

  1. She answers and qualifies. The AI phone answering service answers in your company’s name and asks what the job needs: the size, the timeline, the best email.
  2. She notices what’s missing. When the call drops, your follow-up workflow starts on “Inbound voice call ended”. Its AI decision step reads the transcript and answers the question you set: do we have what we need to quote, and if not, what’s missing?
  3. She follows up on the right channel. The next steps run on that answer: an email and a text in your business’s name, asking for the one thing the call didn’t cover. When the customer replies, the follow-up can stop.
  4. You see all of it. The summary, transcript and recording reach your inbox, and the reply lands on the contact in your CRM. One AI phone answering system for calls, texts and your website chat.

Set up the AI receptionist the way you’d train a new hire

Her voice, her greeting, what she must ask, when she transfers, and who hears about the call afterwards. Every setting is yours, in plain English, in the app.

A voice and a greeting that sound like your business

Name her, pick her voice, and write the greeting callers hear. Change any of it whenever you like.

  • Eight voices. Pick the one that fits your business in the Voice Agent settings.
  • Your greeting, your words. With recording on, she adds that the call may be recorded.
  • Many languages. A caller who speaks Spanish gets Spanish.
Example: the Voice Agent settings for Westport Plumbing, with the voice and greeting chosen.

Tell her what to ask, what to offer and what never to say

Goals and rules in plain English, the order of the call, and the answers she gives. She answers from your website and the Q&A you write.

  • Goals and system rules. What to collect on every call and what to leave to you.
  • Call flow. The order she follows, from the greeting to the booking.
  • Q&A and website lookup. When the Q&A has no answer, she can search your site pages mid-call.
Example: goals, call flow and personality written for Westport Plumbing.

Decide when she transfers, when she records, and what counts as spam

Switches, not scripts. Each one is off until you turn it on.

  • Transfer. When a caller asks for a person, the call rings your number for up to 30 seconds and shows your business number.
  • Recording. Opt in, and every call opens with a notice. The recording comes with your summary.
  • Spam protection. Likely spam is flagged from the keywords you set, with no summary email for it.
Example: transfer, recording and website lookup switched on for Westport Plumbing, with three blocked phrases.

Choose who hears about the call and what happens next

The summary goes to you and anyone you add. A workflow can pick the call up from there.

  • Additional emails. Your on-call tech, your office, your partner. Everyone you add gets the summary.
  • Follow-up workflows. “Inbound voice call ended” starts one. An AI decision reads the transcript, then emails, texts or calls, and can stop when the customer replies.
  • Your booking link. Set it once. Sarah texts it when a caller asks for it or the calendar can’t take the booking.
Example: the summary recipients, booking link and follow-up workflow for Westport Plumbing.

What the AI receptionist connects to

When a call ends, the summary, transcript and contact go where you work. Calendars and Zapier are built in. Any tool with a public API connects through a workflow.

Example: one call ends, and the summary flows to the inbox, the calendar, the CRM, a Zap and a job system through a workflow.
  • Summary email after every call, to you and the addresses you add.
  • Google Calendar and Microsoft Outlook for bookings, reschedules and cancellations, with a Google Meet or Teams link. GoHighLevel calendars, set up by our team.
  • Zapier: seven triggers, including Call Ended, Chat Ended and Appointment Booked, carrying the contact, summary and transcript.
  • Workflows: an HTTP request step reaches any tool with a public API, an inbound webhook brings data in, and the AI decision, email, text and AI call steps do the rest.
  • Google Analytics: Sarah’s calls, chats, texts, leads and appointments in your GA4 property.
  • Your website: one line of code or the WordPress plugin for the chat. The phone needs nothing installed.

See every integration in the docs

What small business owners say about Sarah

Having the chatbot on our website means customers can engage with us around the clock, and we were genuinely surprised by how much opportunity was coming in after hours.
Kenneth Deemer
Kenneth DeemerFounder, Local Roots Landscaping
We used to worry about losing customers because we weren’t responding fast enough. Now I can relax knowing that prospects will be responded to instantly and delivered to my inbox.
Matt De Sanctis
Matt De SanctisOwner, No Fuss Tutors
The chatbot integrates seamlessly into our website, helping us engage customers instantly and ensuring we never miss an opportunity to provide top-shelf service.
Dr. Shawn Seitz
Dr. Shawn SeitzOwner, Alpha Tech Pet
I have a really busy schedule, having to work, take care of my family, and do demos for clients. I’m so glad I have this tool, which takes care of all the selling for me while I’m busy.
Noah Little
Noah LittleOwner, Noah’s CS Coaching
Since integrating their AI tools, we’ve observed a significant increase in the number of qualified leads closing across all accounts.
Olivier Noel
Olivier NoelOwner, ETOS Consulting

Is an AI receptionist worth it for a small business?

Yes, if calls go to voicemail while you’re on a job or after hours. Sarah answers every one of them for $99 a month, and the after-hours share is bigger than most owners expect.

38%

of a sample of 7,159 website conversations Sarah handled arrived after hours.

An AI receptionist for small business earns its keep if your phone rings while you’re on a job, on the road or asleep. As your after-hours answering service, Sarah answers those calls for one flat monthly price and tells you what happened.

Callers talk to Sarah, can ask for a person and, with transfer on, reach you. An AI answering service for business beats voicemail because the summary tells you what happened, minutes after the call.

AI receptionist pricing

One AI receptionist service, every tool in one plan. The phone is only part of it.

Self Serve

Every tool. You set it up.

$99/ month

Billed monthly. Cancel any time.

Each month100 answered calls100 conversations100 follow-ups

  • AI phone receptionist that answers, books appointments, takes messages, transfers calls and sends you a summary
  • Website chat that answers from your site and books into your calendar
  • Texting and follow-ups by text, email and AI voice call
  • CRM and workflows, with every conversation in one place
  • Trained on up to 100 pages of your website
Start free trial

Managed

Done for you. Our team sets it up, meets with you and keeps tuning it.

$249/ month

Billed monthly. Cancel any time.

Each month500 answered calls300 conversations500 follow-ups

Everything in Self Serve, plus:

  • A 1:1 implementation call to set Sarah up with you
  • Set up for you: the chat installed, your calls forwarded, her answers and booking configured
  • Weekly meetings with your dedicated account manager
  • Ongoing tuning from your real conversations
  • Follow-up workflows built and published for you
  • Changes within 24 hours and priority support
  • Trained on up to 3,000 pages of your website
Book implementation call

See full pricing breakdown

How to set up an AI receptionist for a small business

Paste your website, try her, then forward your number. The AI receptionist software reads your site and sets itself up in about 60 seconds, with no scripts to write and no phone system to replace.

  1. 1

    Paste your website

    Sarah reads your services, hours and service area and writes her own greeting and answers. About 60 seconds.

  2. 2

    Try her first

    Call her from the AI receptionist app in your browser before she has a number, or ask her in chat what a customer would ask.

  3. 3

    Forward your number

    All the time, or only the calls you don’t pick up (overflow). Or take a new local one. Then pick her voice and turn on transfer in the app.

Free personalized preview. No signup required.

Example: Westport Plumbing, set up from its website in about 60 seconds, then a test call and the forwarded number.

How to choose an AI receptionist for a small business

You’re hiring a front desk. Compare the candidates.

Candidate

A receptionist on payroll

Pay
$3,000+ a month
Hours
Weekdays, 9 to 5
A call at 9:42 PM
Goes to voicemail
Booking
Books while the caller waits
After each call
Notes, if they take them
Your website
Not covered
Candidate

Sarah, your AI receptionist

Pay
$99 a month, or $79 billed annually
Hours
Every hour, every day
A call at 9:42 PM
Answered and booked for the morning
Booking
Books, moves and cancels on the call
After each call
Summary email with the transcript
Your website
Same Sarah, books into your calendar

The other AI receptionists

Entry plans, from each company’s pricing page on Oct 23, 2026

  1. Sarah

    01
    $99 /mo
    $79 billed annually · 100 answered calls
    • Phone answering100 answered calls
    • Website chat100 conversations
    • TextingReplies and follow-ups
    • CRM
    • Calendar bookingIn the chat and on calls
    Small Business Chatbot
  2. Rosie

    02
    $49 /mo
    250 minutes a month
    • Phone answering250 minutes
    • Website chat
    • TextingBooking links by text
    • CRMNot listed
    • Calendar bookingFrom the $149 plan
  3. Goodcall

    03
    $79 /mo
    100 callers a month, about 150 calls
    • Phone answering100 callers
    • Website chatNot listed
    • TextingNot listed
    • CRMNot listed
    • Calendar bookingA booking agent
  4. My AI Front Desk

    04
    $99 /mo
    $79 billed annually · 200 minutes
    • Phone answering200 minutes
    • Website chat100 conversations
    • Texting400 texts
    • CRM
    • Calendar booking
  5. NextPhone

    05
    $199 /mo
    $166 billed annually · unlimited calls
    • Phone answeringUnlimited calls
    • Website chatNot listed
    • TextingLinks and confirmations
    • CRMFrom the $299 plan
    • Calendar booking

Frequently asked questions

How does Sarah get booking details right on a phone call?

She checks your calendar for open times, reads the day and time back, and books only after the caller says yes. Callers can only change appointments booked with the number they’re calling from. When your bookings need an email, she offers to text the caller your booking link so they type it themselves.

How much does an AI receptionist cost?

Sarah is $99 a month on Self Serve, or $79 a month billed annually, with phone answering, website chat, texting, the CRM and follow-ups. Managed is $249 a month, or $200 billed annually, set up for you with an account manager. Most voice-only AI receptionists list $49 to $199 a month; a receptionist on payroll costs $3,000 a month or more.

What does an AI receptionist do?

It answers your business calls, works out what the caller wants, answers their questions, books the appointment on the call, takes the message, and transfers the call to a person when the caller asks. After every call you get an email with the summary, transcript and action items, plus the recording if you turn recording on.

Is an AI answering service worth it for a small business?

If calls go to voicemail while you’re on a job or after hours, yes. 38% of a sample of 7,159 website conversations Sarah handled arrived after hours. An AI answering service costs a fraction of a receptionist and answers while you sleep.

What is the best AI receptionist for a small business?

The one that handles your real calls well and tells you what happened. Call each demo line, look at what arrives after a call, and compare what the price includes. Sarah’s demo line is (646) 759-1090, and every plan includes the phone, the website chat and texting.

What makes an AI receptionist useful beyond answering the call?

What she finishes on the call, and what arrives after it. Sarah books the appointment while the caller is on the line, emails you the summary, transcript and action items, adds the caller to your CRM, and can start a follow-up workflow that emails or texts them. The same Sarah answers your website chat, so one setup covers the phone, texting and the site.

Is there a free AI receptionist?

Not one that answers a real business line reliably. Free tiers cap minutes or calls. Sarah has no free phone plan: the 7-day free trial covers the website chat, and the phone unlocks when you subscribe at $99 a month.

Which AI receptionist is the cheapest?

Voice-only tools start at $49 a month and sell minutes: Rosie’s $49 plan includes 250 a month, and pay-as-you-go platforms charge by the minute. Live answering services bill by the minute or the call. Sarah is $99 a month with the phone, website chat, texting, CRM and follow-ups, 100 answered calls included, then $0.75 an answered call.

Will callers know it’s an AI, and which AI receptionist is the most realistic?

Sarah answers in your company’s name, in a natural voice you choose during setup. Judge it yourself: call (646) 759-1090 and ask what your customers ask you.

Does Sarah answer in Spanish or other languages?

Yes. Sarah answers in many languages, Spanish included, in the voice you chose. The booking-link text she offers is in English.

What happens when Sarah can’t answer a question?

She takes the message, as an AI phone answering assistant should, and the question lands in your summary email as an action item. If transfer is on and the caller asks for a person, she transfers the call to you instead.

Can it book appointments?

Yes. Sarah books, reschedules and cancels appointments in your Google or Outlook calendar during the call, and reads each one back before she books it. Turn on phone booking on the Calendar Booking page. If the calendar doesn’t answer, she offers to text your booking link instead. On your website, she books, reschedules and cancels in the chat.

Can it use my existing business number and phone system?

Yes. Forward your existing number to Sarah, all the time or only when you don’t pick up, or take a new local number. There’s nothing to install on your phones.

Can it transfer calls to me?

Yes, when transfer is on. If a caller asks to speak with a person, Sarah transfers the call to the number you set. It rings for up to 30 seconds and shows your business number, so you know it’s a customer.

Does it record calls?

If you turn recording on. Every call then opens with a notice that it may be recorded, and the recording comes with your summary. Check the consent rules for your province or state; our guide covers Canada.

Is it HIPAA compliant?

No. Sarah is not set up for HIPAA-regulated medical offices. She fits trades, property management, legal intake, insurance agencies and other small businesses.

Does it work with Jobber, Housecall Pro, ServiceTitan or my CRM?

Yes, through a workflow or Zapier. When a call ends, a workflow’s HTTP request step can send the summary, transcript and contact to any tool with a public API, and seven Zapier triggers start your Zaps. Google Calendar and Microsoft Outlook connect directly for bookings in the chat and on calls. Sarah’s own CRM comes with every plan.

How do you make an AI receptionist?

Either build one on a voice-agent platform with prompts and a phone integration, and maintain it yourself, or paste your website into Sarah. She sets herself up in about 60 seconds, and on Managed our team runs her for you.

How long does setup take?

About 60 seconds for Sarah to read your website and set herself up. Then forward your calls to her number, or take a new local one, and choose her voice and transfer settings in the app.

Can Sarah answer only the calls I miss?

Yes. Use her as an overflow call answering service for small business: forward your number to Sarah all the time, or only the calls you don’t pick up. There’s nothing to install on your phones either way.

Do spam calls count against my plan?

Sarah still answers them, flags likely spam from the keywords you set, and skips the summary email. Spam calls don’t count toward your answered calls.

Can I cancel or change plans?

Yes. Self Serve is billed monthly or annually and you can cancel any time. You can move to Managed from your account whenever you like.

Let Sarah take tonight’s calls.

Call the demo line and ask what your customers ask you.

Call Sarah now (646) 759-1090