# Analytics

See how many website chats, calls and booked appointments your AI receptionist handled over any date range, and download the chart.

Updated Oct 28, 2026. Source: https://smallbusinesschatbot.com/docs/user-guides/conversations-and-analytics/analytics

## What this does

The **Analytics** panel in Small Business Chatbot counts website chats, phone calls and the appointments booked in a chat, over a date range you choose. A chart shows the running totals day by day, and three numbers give the totals for the range. To see the same activity in your own Google Analytics, use the [Google Analytics](https://smallbusinesschatbot.com/docs/integrations/analytics/google-analytics) integration.

## Read the dashboard

1. **Open the panel**

   In the app, open **[Analytics](https://smallbusinesschatbot.com/app?panel=analytics)**. The panel is titled **Engagement Dashboard** and opens on the last 30 days.

   ![The Engagement Dashboard with a chart of running totals for conversations, chats, calls and appointments, and the three summary totals](https://smallbusinesschatbot.com/static/images/docs/user-guides/analytics-panel-2026-10-28.webp)
   *Analytics, October 2026*

2. **Read the totals**

   Under **Summary totals**, **Conversations**, **Phone calls** and **Appointments booked** count everything in the range.

3. **Read the chart**

   **Activity over time** shows running totals, so each line climbs through the range. Hover over a day to see its numbers. The badge at the top right shows how many days the range covers.

4. **Change the range**

   Click **Show filters**. Pick a **Date range**. For your own dates, pick **Custom range** and set the first and last day. The chart and totals reload.

   ![The Analytics filters with Date range set to Custom range, two dates, and the four series boxes ticked](https://smallbusinesschatbot.com/static/images/docs/user-guides/analytics-filters-2026-10-28.webp)
   *Analytics, October 2026*

5. **Download the chart**

   Click **Download image**. The browser saves the chart and the totals as one picture named dashboard.png.

## What each number counts

| Name in the panel | What it counts |
|---|---|
| **Conversations**, and the **Total Conversations** line | Website chats plus phone calls. |
| **Chat Conversations** line | Conversations in the chat widget on your website. |
| **Phone calls**, and the **Total Calls** line | Calls the AI receptionist answered, and AI calls from workflows that a person picked up. A call counts once it has two or more messages. |
| **Appointments booked**, and the **Appointments** line | Bookings made in a chat through your [connected calendar](https://smallbusinesschatbot.com/docs/user-guides/chat-widget/calendar-booking). A reschedule made in a chat also counts. |

Text conversations, email replies and embedded chats are in the [Conversations](https://smallbusinesschatbot.com/docs/user-guides/conversations-and-analytics/conversations) list. To see where visitors came from, send the activity to [Google Analytics](https://smallbusinesschatbot.com/docs/integrations/analytics/google-analytics).

## Settings

These are under **Show filters**. The panel opens with the defaults each time.

### Date range

**Today**, **Yesterday**, **Last 7 days**, **Last 30 days**, **Month to date**, **Year to date**, **All time** or **Custom range**. The default is **Last 30 days**.

### Custom range

Two date fields, shown when **Date range** is **Custom range**. The range includes both days.

### Series

Four boxes: **Total conversations**, **Chat conversations**, **Total calls** and **Appointments**. Untick a box to hide that line from the chart. The totals stay the same.

## If something goes wrong

| What you see | Why | What to do |
|---|---|---|
| **No data for this range** | Nothing in the range was counted. | Pick a longer range, such as **All time**. |
| The numbers don't match the [Conversations](https://smallbusinesschatbot.com/docs/user-guides/conversations-and-analytics/conversations) list | The list also shows texts, email replies and embedded chats, and leaves out conversations with fewer than two messages. | Use Analytics for chats, calls and bookings, and the list for everything else. |
| Every total shows 0 after the range changed | The numbers didn't load. | Reload the page and pick the range again. |